Why We Buy

  • Filename: why-we-buy.
  • ISBN: 9781416595243
  • Release Date: 2009
  • Number of pages: 306
  • Author: Paco Underhill
  • Publisher: Simon and Schuster

A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.

Why We Buy

  • Filename: why-we-buy.
  • ISBN: 9781416561743
  • Release Date: 2000-06-02
  • Number of pages: 256
  • Author: Paco Underhill
  • Publisher: Simon and Schuster

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

Why We Buy

  • Filename: why-we-buy.
  • ISBN: 1439500215
  • Release Date: 2008-06-26
  • Number of pages:
  • Author: Paco Underhill
  • Publisher:

An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall.


  • Filename: decoded.
  • ISBN: 9781118345597
  • Release Date: 2013-01-10
  • Number of pages: 280
  • Author: Phil Barden
  • Publisher: John Wiley & Sons

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Call of the Mall

  • Filename: call-of-the-mall.
  • ISBN: 0743235924
  • Release Date: 2005-01-03
  • Number of pages: 240
  • Author: Paco Underhill
  • Publisher: Simon and Schuster

Profiling malls as powerful intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what does and does not work in a mall setting and what malls mean to everyday people. Reprint. 50,000 first printing.

Inside the Mind of the Shopper

  • Filename: inside-the-mind-of-the-shopper.
  • ISBN: 9780134307817
  • Release Date: 2016-08-10
  • Number of pages: 320
  • Author: Herb Sorensen
  • Publisher: FT Press

What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior–how shoppers make buying decisions as they move through supermarkets and other retail stores–and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.

e Study Guide for Why We Buy The Science of Shopping by Paco Underhill ISBN 9780684849140

  • Filename: e-study-guide-for-why-we-buy-the-science-of-shopping-by-paco-underhill-isbn-9780684849140.
  • ISBN: 9781619051188
  • Release Date: 2012-01-01
  • Number of pages: 10
  • Author: Cram101 Textbook Reviews
  • Publisher: Cram101 Textbook Reviews

Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.

The Science of Why

  • Filename: the-science-of-why.
  • ISBN: 9781137502049
  • Release Date: 2015-07-13
  • Number of pages: 254
  • Author: D. Forbes
  • Publisher: Springer

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.


  • Filename: buyology.
  • ISBN: 9780385528290
  • Release Date: 2008-10-21
  • Number of pages: 256
  • Author: Martin Lindstrom
  • Publisher: Crown Business

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.

Retail Marketing and Branding

  • Filename: retail-marketing-and-branding.
  • ISBN: 9781118489512
  • Release Date: 2013-01-02
  • Number of pages: 400
  • Author: Jesko Perrey
  • Publisher: John Wiley & Sons

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

Por Que Compramos Why We Buy The Science of Shopping

  • Filename: por-que-compramos-why-we-buy-the-science-of-shopping.
  • ISBN: 8480887966
  • Release Date: 2002
  • Number of pages: 266
  • Author: Paco Underhill
  • Publisher: Grupo Planeta (GBS)

El autor, uno de los fundadores de la Ciencia del Shopping, describe en su libro los patrones que se dan tanto en hombres, mujeres, niños y ancianos en relación a sus hábitos de compra. Estas conductas surgen a partir del análisis cuidadoso que se desprende de la observación sistemática del comportamiento que las personas exhiben al comprar, lo cuál puede traducirse en pautas de conducta las que a su vez permiten la elaboración de estrategias que ayuden a mejorar las ventas.Aquí se ofrece una guía con ideas y consejos sobre cómo adaptarse a los cambiantes consumidores. Es un libro que realmente sorprende sobre la cultura de la compra y que para el público en general resulta un divertido retrato de cómo somos y nos vemos realmente.

Visual Merchandising for Fashion

  • Filename: visual-merchandising-for-fashion.
  • ISBN: 9782940496129
  • Release Date: 2014-02-27
  • Number of pages: 192
  • Author: Sarah Bailey
  • Publisher: A&C Black

Examines the various approaches to visual merchandising and retail display, from the initial design process through to product handling and experimentation.

The Science of Why

  • Filename: the-science-of-why.
  • ISBN: 9781501144301
  • Release Date: 2016-11-01
  • Number of pages: 224
  • Author: Jay Ingram
  • Publisher: Simon and Schuster

Ever wonder why onions make you cry? Or why lizards do pushups? Or why leaves change color in the fall? Don’t worry, you’re not alone. Acclaimed science writer and broadcaster Jay Ingram wonders the same things. After a long career of asking important questions (Does time speed up as we age? How much Neanderthal is in me? Why do some animals throw their feces?), he’s here to put our scientific quandaries to rest. In this insightful, witty book for curious readers of all ages, Jay shares his favorite head-scratchers and mind-benders, settling pressing questions, such as... -What is déjà vu? -Why were Tyrannosaurus Rex’s arms so short? -Why are you plagued by mosquitoes while your friends aren’t? -Does your cat actually like you?* -What is déjà vu? ...along with everything you ever wondered about human echolocation, Bigfoot and farts (though not all at once). Whimsically illustrated and chock-full of fun science facts (and fictions), this book will delight and surprise your inner science geek. *SPOILER: She actually thinks you’re a larger, dumber version of her mother.

Why We Get Sick

  • Filename: why-we-get-sick.
  • ISBN: 9780307816009
  • Release Date: 2012-02-08
  • Number of pages: 304
  • Author: Randolph M. Nesse
  • Publisher: Vintage

The next time you get sick, consider this before picking up the aspirin: your body may be doing exactly what it's supposed to. In this ground-breaking book, two pioneers of the science of Darwinian medicine argue that illness as well as the factors that predispose us toward it are subject to the same laws of natural selection that otherwise make our bodies such miracles of design. Among the concerns they raise: When may a fever be beneficial? Why do pregnant women get morning sickness? How do certain viruses "manipulate" their hosts into infecting others? What evolutionary factors may be responsible for depression and panic disorder? Deftly summarizing research on disorders ranging from allergies to Alzheimer's, and form cancer to Huntington's chorea, Why We Get Sick, answers these questions and more. The result is a book that will revolutionize our attitudes toward illness and will intrigue and instruct lay person and medical practitioners alike. From the Trade Paperback edition.

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