Understanding Business

  • Filename: understanding-business.
  • ISBN: 9781259302640
  • Release Date: 2015-01-09
  • Number of pages: 800
  • Author: William Nickels
  • Publisher: McGraw-Hill Higher Education



Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: Improves Student Performance—Understanding Business puts students at the center. It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook. Enhances your Teaching—The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author-team on the market that carefully review each and every resource to ensure cohesion. Accessible to All—This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability. What’s more, it earner a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components. Choose a platinum experience. Choose Understanding Business.

Understanding Business

  • Filename: understanding-business.
  • ISBN: 0071314105
  • Release Date: 2010
  • Number of pages: 799
  • Author: William G. Nickels
  • Publisher:



Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Understanding Business Research

  • Filename: understanding-business-research.
  • ISBN: 9781118342961
  • Release Date: 2012-08-20
  • Number of pages: 506
  • Author: Bart L. Weathington
  • Publisher: John Wiley & Sons



Explore the essential steps for data collection, reporting, and analysis in business research Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings. Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including: Correlational Research Single Variable Between-Subjects Research Correlated Groups Designs Qualitative and Mixed-Method Research Between-Subjects Designs Between-Subjects Factorial Designs Research with Categorical Data Each chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables. Requiring only a basic understanding of statistics, Understanding Business Research is an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.

Understanding Business Organisations

  • Filename: understanding-business-organisations.
  • ISBN: 9781134556045
  • Release Date: 2005-06-29
  • Number of pages: 232
  • Author: Graeme Salaman
  • Publisher: Routledge



Organisational theory is vitally relevant to today's student of business. Understanding Business Organisations introduces the student to classic debates and new perspectives on organisations through a wide ranging but approachable selection of readings. This text: * considers why organisations matter to employees and customers * discusses theories of the organisation as a mode of empowerment and of control. Examining these theories in the light of current programmes of organisational change gives the book a case study element that will be invaluable for teaching and learning.

Understanding Business

  • Filename: understanding-business.
  • ISBN: 0415238617
  • Release Date: 2001-01-01
  • Number of pages: 225
  • Author: David Barnes
  • Publisher: Psychology Press



Taking a systems perspective, this book enables the student to make sense of business behaviour by demonstrating how interrelated business processes determine the success of an organization.

Understanding Business Strategy Concepts Plus

  • Filename: understanding-business-strategy-concepts-plus.
  • ISBN: 9780538476812
  • Release Date: 2011-04-29
  • Number of pages: 272
  • Author: R. Duane Ireland
  • Publisher: Cengage Learning



Discover the knowledge and tools that today’s most successful firms use to build business and consistently outperform the competition when you open the latest edition of Ireland/Hoskisson/Hitt’s UNDERSTANDING BUSINESS STRATEGY CONCEPTS PLUS, Third Edition. This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. The authors clearly connect strategy concepts to the real business world, giving you the unique opportunity to examine and learn from strategy that has worked as well as strategy that has failed within familiar companies. The latest research and insights from global business leaders, extensive examples, and practical cases help equip you with the hands-on skills and career tools for your own superior performance and strategic management success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Understanding Business Marketing and Purchasing

  • Filename: understanding-business-marketing-and-purchasing.
  • ISBN: 1861527691
  • Release Date: 2002
  • Number of pages: 488
  • Author: David Ford
  • Publisher: Cengage Learning EMEA



This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners.

Understanding Business Organisations

  • Filename: understanding-business-organisations.
  • ISBN: 9781134556045
  • Release Date: 2005-06-29
  • Number of pages: 232
  • Author: Graeme Salaman
  • Publisher: Routledge



Organisational theory is vitally relevant to today's student of business. Understanding Business Organisations introduces the student to classic debates and new perspectives on organisations through a wide ranging but approachable selection of readings. This text: * considers why organisations matter to employees and customers * discusses theories of the organisation as a mode of empowerment and of control. Examining these theories in the light of current programmes of organisational change gives the book a case study element that will be invaluable for teaching and learning.

Understanding Business Ethics

  • Filename: understanding-business-ethics.
  • ISBN: 0826453325
  • Release Date: 2001
  • Number of pages: 194
  • Author: Roger Bradburn
  • Publisher: Cengage Learning EMEA



This clear and stimulating introductory textbook provides a thorough overview of the subject and illustrates how ethics have a part to play in the day to day business of being a manager.

Understanding Business

  • Filename: understanding-business.
  • ISBN: 0415238579
  • Release Date: 2000
  • Number of pages: 288
  • Author: Vivek Suneja
  • Publisher: Psychology Press



How do markets work? This reader introduces the student to the workings of the market, explaining both the reasons for its success and its shortcomings. Throughout, the text encourages a critical approach demonstrating the diversity of market economies. In particular it explores: the social nature of market economies the range of approaches to the study of the market: Marxist, Austrian, Keynesian and institutional economics are discussed as alternatives to the neo-classical mainstream the differences between Anglo-American, European and Asian economic models the historical development of markets globalisation: its extent and its impact the costs and the benefits of markets With chapters by Will Hutton, John Gray and Eric Hobsbawm, this reader provides an excellent introduction.

Understanding Business Markets

  • Filename: understanding-business-markets.
  • ISBN: 9781134555970
  • Release Date: 2005-07-25
  • Number of pages: 304
  • Author: Vivek Suneja
  • Publisher: Routledge



How do markets work? This reader introduces the student to the workings of the market, explaining both the reasons for its success and its shortcomings. Throughout, the text encourages a critical approach demonstrating the diversity of market economies. In particular it explores: the social nature of market economies the range of approaches to the study of the market: Marxist, Austrian, Keynesian and institutional economics are discussed as alternatives to the neo-classical mainstream the differences between Anglo-American, European and Asian economic models the historical development of markets globalisation: its extent and its impact the costs and the benefits of markets With chapters by Will Hutton, John Gray and Eric Hobsbawm, this reader provides an excellent introduction.

Understanding Business

  • Filename: understanding-business.
  • ISBN: 0415238609
  • Release Date: 2000
  • Number of pages: 284
  • Author: Michael Lucas
  • Publisher: Psychology Press



With chapters by gurus Anthony Giddens, Stuart Hall and Will Hutton, the book covers: social forces and social structures; technological factors; economic factors; and political factors such as the legal environment and government-business relations, as they apply to the business environment.

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