Marketing Management

  • Filename: marketing-management.
  • ISBN: 0132161079
  • Release Date: 2012-01-24
  • Number of pages: 816
  • Author: Philip Kotler
  • Publisher:



Marketing Management 14e is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Services Marketing Management

  • Filename: services-marketing-management.
  • ISBN: 9780750666749
  • Release Date: 2006
  • Number of pages: 267
  • Author: Peter Mudie
  • Publisher: Routledge



This text provides a practical approach to the service industry, with a specific focus on the management and marketing elements. It includes pedagogical features such as exercises and mini cases to consolidate learning and make it student friendly and is suitable for students on marketing, business, and hospitality courses.

Hospitality Marketing Management

  • Filename: hospitality-marketing-management.
  • ISBN: 9780470088586
  • Release Date: 2009-02-09
  • Number of pages: 672
  • Author: Robert D. Reid
  • Publisher: John Wiley and Sons



Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

MARKETING MANAGEMENT 4E

  • Filename: marketing-management-4e.
  • ISBN: 9781259081453
  • Release Date:
  • Number of pages:
  • Author: SAXENA
  • Publisher: Tata McGraw-Hill Education



This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.

Marketing Management

  • Filename: marketing-management.
  • ISBN: 8174463623
  • Release Date: 2004-05-01
  • Number of pages: 522
  • Author: S. Jayachandran
  • Publisher: Excel Books India



This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.

Business to Business Marketing Management

  • Filename: business-to-business-marketing-management.
  • ISBN: 9781135079673
  • Release Date: 2013-04-12
  • Number of pages: 528
  • Author: Alan Zimmerman
  • Publisher: Routledge



Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics early in the text; detailed review of global B2B services marketing, trade shows and market research; This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. At the same time, it's comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.

Health Care Marketing Management

  • Filename: health-care-marketing-management.
  • ISBN: 0834203022
  • Release Date: 1992-01-01
  • Number of pages: 213
  • Author: Montague Brown
  • Publisher: Jones & Bartlett Learning



This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

MARKETING MANAGEMENT

  • Filename: marketing-management.
  • ISBN: 8120332598
  • Release Date: 2007-09-13
  • Number of pages: 332
  • Author: M. GOVINDARAJAN
  • Publisher: PHI Learning Pvt. Ltd.



The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.

Direct Marketing Management

  • Filename: direct-marketing-management.
  • ISBN: 0130804347
  • Release Date: 1999
  • Number of pages: 447
  • Author: Mary Lou Roberts
  • Publisher: Prentice Hall International (UK)



This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

The Development of Marketing Management

  • Filename: the-development-of-marketing-management.
  • ISBN: 0754606066
  • Release Date: 2008
  • Number of pages: 166
  • Author: Kazuo Usui
  • Publisher: Ashgate Publishing, Ltd.



This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.

Marketing Management

  • Filename: marketing-management.
  • ISBN: 0135524806
  • Release Date: 1991
  • Number of pages: 756
  • Author: Philip Kotler
  • Publisher: Prentice Hall



Includes bibliographical references and indexes

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