Global Marketing Global Edition

  • Filename: global-marketing-global-edition.
  • ISBN: 9781292150772
  • Release Date: 2016-03-10
  • Number of pages: 624
  • Author: Warren J. Keegan
  • Publisher: Pearson Higher Ed



For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Global Marketing Global Edition

  • Filename: global-marketing-global-edition.
  • ISBN: 9781292069555
  • Release Date: 2015-04-30
  • Number of pages: 608
  • Author: Warren J. Keegan
  • Publisher: Pearson Higher Ed



For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

Global Marketing

  • Filename: global-marketing.
  • ISBN: 1292017384
  • Release Date: 2014-04-03
  • Number of pages: 608
  • Author: Warren J. Keegan
  • Publisher:



For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress."

Advertising Promotion and Other Aspects of Integrated Marketing Communications

  • Filename: advertising-promotion-and-other-aspects-of-integrated-marketing-communications.
  • ISBN: 9781133709381
  • Release Date: 2012-02-28
  • Number of pages: 752
  • Author: Terence A. Shimp
  • Publisher: Cengage Learning



Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Global Marketing

  • Filename: global-marketing.
  • ISBN: 9781439039434
  • Release Date: 2010-02-02
  • Number of pages: 608
  • Author: Kate Gillespie
  • Publisher: Cengage Learning



Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Global Marketing and Advertising

  • Filename: global-marketing-and-advertising.
  • ISBN: 9781452257174
  • Release Date: 2013-09-11
  • Number of pages: 416
  • Author: Marieke de Mooij
  • Publisher: SAGE



Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

MKTG

  • Filename: mktg.
  • ISBN: 9781305631823
  • Release Date: 2016-02-05
  • Number of pages: 416
  • Author: Charles Lamb
  • Publisher: Cengage Learning



4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing

  • Filename: marketing.
  • ISBN: 9781486001774
  • Release Date: 2015-05-20
  • Number of pages: 743
  • Author: Philip Kotler
  • Publisher: Pearson Higher Education AU



The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

Global Marketing Management 6th Edition

  • Filename: global-marketing-management-6th-edition.
  • ISBN: 9781118808214
  • Release Date: 2014-01-31
  • Number of pages: 696
  • Author: Masaaki (Mike) Kotabe
  • Publisher: Wiley Global Education



Global Marketing Management 6e prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. Relevant to all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

Essentials of Services Marketing

  • Filename: essentials-of-services-marketing.
  • ISBN: 9780133358971
  • Release Date: 2012-08-31
  • Number of pages: 720
  • Author: Jochen Wirtz
  • Publisher: FT Press



Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor’s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource.

International Business Competing in the Global Marketplace

  • Filename: international-business-competing-in-the-global-marketplace.
  • ISBN: 1259578119
  • Release Date: 2016-01-29
  • Number of pages: 704
  • Author: Charles W. L. Hill
  • Publisher: McGraw-Hill Education



Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard, and is the proven choice for International Business. Hill draws upon his experience to deliver a complete solution, and has partnered with G. Tomas M. Hult from Michigan State University to continue to deliver a program that is:Integrated—Integrated Progression of Topics with Results-Driven TechnologyPractical—Focused on Practical Applications of ConceptsRelevant—Timely, Comprehensive Coverage of Theory

International Marketing

  • Filename: international-marketing.
  • ISBN: 0073529974
  • Release Date: 2012-09-28
  • Number of pages: 736
  • Author: John Graham
  • Publisher: McGraw-Hill Education



International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.

Strategic Market Management 10th Edition

  • Filename: strategic-market-management-10th-edition.
  • ISBN: 9781118805213
  • Release Date: 2013-10-11
  • Number of pages: 416
  • Author: David A. Aaker
  • Publisher: Wiley Global Education



Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.

Entrepreneurship

  • Filename: entrepreneurship.
  • ISBN: 0071326316
  • Release Date: 2013-01-01
  • Number of pages: 587
  • Author: Robert D. Hisrich
  • Publisher: McGraw-Hill Medical Publishing



Designed to instruct students on the process of formulating, planning, and implementing a new venture, this book addresses the dynamics of entrepreneurial challenges. It balances the crucial line between modern theory and practice.

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