Brand New China

  • Filename: brand-new-china.
  • ISBN: 9780674047082
  • Release Date: 2010-04-10
  • Number of pages: 432
  • Author: Jing Wang
  • Publisher: Harvard University Press



'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.

Inside the New China

  • Filename: inside-the-new-china.
  • ISBN: 9781412843713
  • Release Date:
  • Number of pages: 264
  • Author: Gene Ayres
  • Publisher: Transaction Publishers



China is no longer a Third World country. It is now the world's fastest growing economy. Even after the 2008 Olympics, this fact may come as a shock to many Americans, who continue to think that the Chinese still march around in brown uniforms with red stars on their caps arresting dissidents for wearing capitalist Levis. China has at last count, more than half a billion cell phone users. Indeed, the Chinese are not only the world's leading users of mobile phones, but also the leading suppliers. No Chinese student goes without one and even a donkey cart driver chatting away on a mobile is not an uncommon sight. China's educated New Generation is possibly the most highly motivated force since the post-World War II generation in America. The young people of China are the next wave of a flourishing Chinese middle class now estimated as 13.5 % of the population, and expected to be 600 million strong by 2015, according toBusiness Week. These young people want to drive cars like ours, live in houses like ours, own condos near the beach, wear designer clothes, and carry cell phones, iPods, camcorders, digital cameras, and MP3 players, just like Americans. Tens of millions already do. During a thirty-month stay in China around 2008, Ayres was presented to soldiers straight out of boot camp, toasted by military generals and governors, invited to parties with local leaders as a ""foreign expert and dignitary,"" and begged to counsel dissidents and the lovelorn. He rode buses jammed with peasants hoping that they would actually be paid at the end of the month. He dickered with farmers in open markets and street vendors desperate to make ends meet. He dealt with smooth, savvy merchants in upscale department stores; and debated policy with Communist Party bosses. This revised paperback edition of the author's earlier work, A Billion to One, is a vivid, intimate account of China as it is today.

The New Chinese Traveler

  • Filename: the-new-chinese-traveler.
  • ISBN: 1137397284
  • Release Date: 2014-09-15
  • Number of pages: 256
  • Author: Gary Bowerman
  • Publisher: Palgrave Macmillan



Going beyond the scenes of the Chinese travel revolution, this book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese leisure and business travelers. Featuring interviews with Chinese travelers, travel industry figures and travel journalists in different locations, global tourism boards, hoteliers, retail experts, marketing and branding consultants, the book helps business executives around the world to better understand the complexities and challenges of Chinese outbound travel, and create and deliver their own products and services that will meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

Brand New

  • Filename: brand-new.
  • ISBN: 1578512212
  • Release Date: 2001
  • Number of pages: 469
  • Author: Nancy Fowler Koehn
  • Publisher: Harvard Business Press



Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants. InBrand New, Koehn introduces us to six extraordinary leaders of brand creation who lived and worked during periods of widespread change: Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Estée Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution. Through compelling and engaging profiles of these entrepreneurial visionaries, she reveals a provocative relationship between economic turbulence, household priorities, and company strategy that holds important lessons for today's brand builders. According to Koehn, these forward-thinking individuals understood the profound effects that socioeconomic change has on what customerswant, have,andcan affordas much as on what companies make-and were masters at exploiting the enormous business opportunities these demand-side shifts created. Indeed, the brands and companies created by these individuals have become such a part of everyday life that we've made them part of common speech: we pass the Heinz; eat off Wedgwood; order a Starbucks. Koehn draws from their diaries, correspondence, and official business records to demonstrate that these entrepreneurs were more than savvy marketers; they were institution builders. She shows how each used brand not as a logo, but as a vital strategic tool for creating best-of-class companies-and for building powerful organizational capabilities that supported their connections with customers and helped make new markets for their offerings. Distilling critical lessons for businesses operating in both the traditional and on-line worlds,Brand Newwill convince every entrepreneur of the remarkable power of brands to transform start-ups, gain competitive advantage, and change lives.

Market Entry in China

  • Filename: market-entry-in-china.
  • ISBN: 3319291386
  • Release Date: 2016-05-24
  • Number of pages: 231
  • Author: Christiane Prange
  • Publisher: Springer



This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Art and China s Revolution

  • Filename: art-and-china-s-revolution.
  • ISBN: UCSD:31822037099132
  • Release Date: 2008
  • Number of pages: 259
  • Author:
  • Publisher: Yale University Press



Although numerous books on the Cultural Revolution have been published, they do not analyze the profound shift in aesthetic values that occurred in China after the Communists took power. This fascinating book is the first to focus on artwork produced from the 1950s to the 1970s, when Mao Zedong was in leadership, and argues that important contributions were made during this period that require fuller consideration in Chinese art history, especially with relevance to the contemporary world. Previously, historians have tended to dismiss the art of the Cultural Revolution as pure propaganda. The authors of this volume (historians, art historians, and artists) argue that while much art produced during this time was infused with politics, and individual creativity and displays of free thought were sometimes stifled and even punished, it is short sighted to overlook the aesthetic sophistication, diversity, and accessibility of much of the imagery. Bringing together more than 200 extraordinary artworks, including oil paintings, ink scroll paintings, artist sketchbooks, posters, and objects from daily life, as well as primary documentation that has not been published outside of China or seen since the mid-20th century, this invaluable volume sheds new light on one of the most controversial and critical periods in history.

China

  • Filename: china.
  • ISBN: 0674018281
  • Release Date: 2006
  • Number of pages: 560
  • Author: John King Fairbank
  • Publisher: Harvard University Press



John King Fairbank was the West's doyen on China, and this book is the full and final expression of his lifelong engagement with this vast ancient civilization. The distinguished historian Merle Goldman brings the book up to date and provides an epilogue discussing the changes in contemporary China that will shape the nation in the years to come.

Luxury China

  • Filename: luxury-china.
  • ISBN: 9781118181546
  • Release Date: 2011-09-02
  • Number of pages: 300
  • Author: Michel Chevalier
  • Publisher: John Wiley & Sons



A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.

China Rich Girlfriend

  • Filename: china-rich-girlfriend.
  • ISBN: 9781925267570
  • Release Date: 2015-06-24
  • Number of pages: 400
  • Author: Kevin Kwan
  • Publisher: Allen & Unwin



Kevin Kwan, bestselling author of Crazy Rich Asians, is back with a wickedly funny new novel of social climbing, secret emails, art-world scandal, lovesick billionaires, and the outrageous story of what happens when Rachel Chu, engaged to marry Asia's most eligible bachelor, discovers her birth father. On the eve of her wedding to Nicholas Young, heir to one of the greatest fortunes in Asia, Rachel should be over the moon. She has a flawless Asscher-cut diamond from JAR, a wedding dress she loves more than anything found in the salons of Paris and a fiance willing to sacrifice his entire inheritance in order to marry her. But Rachel still mourns the fact that her birth father, a man she never knew, won't be able to walk her down the aisle. Until: a shocking revelation draws Rachel into a world of Shanghai splendour beyond anything she has ever imagined. Here we meet Carlton, a Ferrari-crashing bad boy known for Prince Harry-like antics; Colette, a celebrity girlfriend chased by fevered paparazzi; and the man Rachel has spent her entire life waiting to meet: her father. Meanwhile, Singapore's It Girl, Astrid Leong, is shocked to discover that there is a downside to having a newly minted tech billionaire husband. A romp through Asia's most exclusive clubs, auction houses and estates, China Rich Girlfriend brings us into the elite circles of Mainland China, introducing a captivating cast of characters and offering an inside glimpse at what it's like to be gloriously, crazily, China-rich.

What Chinese Want

  • Filename: what-chinese-want.
  • ISBN: 9781137000545
  • Release Date: 2012-05-22
  • Number of pages: 272
  • Author: Tom Doctoroff
  • Publisher: Macmillan



Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - the long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.

Brand New World

  • Filename: brand-new-world.
  • ISBN: UVA:X030559072
  • Release Date: 2009
  • Number of pages: 266
  • Author: Max Lenderman
  • Publisher: Harpercollins Canada



To get around a ban on alcohol advertising, a Russian oligarch starts a bank using the same name as his premium bestselling vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicentre of piracy and counterfeiting in China, launches its own brand. In a press release, the new company announces that anyone using its "brand" outside the market will be held liable. A Thai company reaches millions of consumers by installing combs in the tangled wires above the streets of Bangkok to promote its hair-care products. We live in a brand new world, where marketing is taking on incredible new forms, especially in the hyper-developing "BRIC" countries: Brazil, Russia, India and China. The almost unimaginable economic growth in these nations is revolutionizing marketing across the planet. Drawing from over two years of extensive travel and research, award- inning creative director Max Lenderman shares groundbreaking marketing strategies and business models that every savvy marketer and corporate visionary needs to understand. Brisk, fascinating and a little shocking, Brand New World is both a window and a mirror into the future of global marketing. Brand New World Market Facts: * To combat piracy, Adobe released sponsored free versions of its software for in China. The Gillette logo appears next to the "cut" command. Xerox sponsors "copy"; Citibank subsidizes "save"; and Tide funds "clear." * QQ, a Chinese social networking site, boasts 300 million active accounts and a total revenue of $523 million--about four times higher than the revenues of Facebook. * Similar to Los Angelenos, whose car payments can be three times higher than their rent, Russian teens often spend more on their belt buckles than on the rest of their wardrobes.

This Brave New World

  • Filename: this-brave-new-world.
  • ISBN: 9781501121999
  • Release Date: 2016-05-10
  • Number of pages: 368
  • Author: Anja Manuel
  • Publisher: Simon and Schuster



“Incisive...lively and accessible...Manuel shows us that an optimistic path is possible: we can bring China and India along as partners.” —San Francisco Chronicle In the next decade and a half, China and India will become two of the world’s indispensable powers—whether they rise peacefully or not. During that time, Asia will surpass the combined strength of North America and Europe in economic might, population size, and military spending. Both India and China will have vetoes over many international decisions, from climate change to global trade, human rights, and business standards. From her front row view of this colossal shift, first at the State Department and now as an advisor to American business leaders, Anja Manuel escorts the reader on an intimate tour of the corridors of power in Delhi and Beijing. Her encounters with political and business leaders reveal how each country’s history and politics influences their conduct today. Through vibrant stories, she reveals how each country is working to surmount enormous challenges—from the crushing poverty of Indian slum dwellers and Chinese factory workers, to outrageous corruption scandals, rotting rivers, unbreathable air, and managing their citizens’ discontent. We wring our hands about China, Manuel writes, while we underestimate India, which will be the most important country outside the West to shape China’s rise. Manuel shows us that a different path is possible—we can bring China and India along as partners rather than alienating one or both, and thus extend our own leadership in the world.

China Bayles Book of Days

  • Filename: china-bayles-book-of-days.
  • ISBN: 9781440627255
  • Release Date: 2006-10-03
  • Number of pages: 400
  • Author: Susan Wittig Albert
  • Publisher: Penguin



Readers of the China Bayles mystery novels are familiar with the usefulness and wonder of the many herbs the amateur sleuth sells in her beloved Thyme and Seasons shop. Compiled by national bestselling author Susan Wittig Albert at the request of her fans, China Bayles' Book of Days gathers together tidbits and treasures about plants and reveals ways you can put more green into your daily life. Featuring 365 days of recipes, crafts, gardening tips, remedies, and more, this special volume is a personal calendar of the legends and lore of herbs and also features brand-new essays from the author, clues from China's mysteries, and some special contributions by the irrepressible members of the Myra Merryweather Herb Guild, Pecan Springs's oldest civic organization.

The Oxford Handbook of the History of Consumption

  • Filename: the-oxford-handbook-of-the-history-of-consumption.
  • ISBN: 9780191624353
  • Release Date: 2012-03-22
  • Number of pages: 720
  • Author: Frank Trentmann
  • Publisher: OUP Oxford



The term 'consumption' covers the desire for goods and services, their acquisition, use, and disposal. The study of consumption has grown enormously in recent years, and it has been the subject of major historiographical debates: did the eighteenth century bring a consumer revolution? Was there a great divergence between East and West? Did the twentieth century see the triumph of global consumerism? Questions of consumption have become defining topics in all branches of history, from gender and labour history to political history and cultural studies. The Oxford Handbook of the History of Consumption offers a timely overview of how our understanding of consumption in history has changed in the last generation, taking the reader from the ancient period to the twenty-first century. It includes chapters on Asia, Europe, Africa, and North America, brings together new perspectives, highlights cutting-edge areas of research, and offers a guide through the main historiographical developments. Contributions from leading historians examine the spaces of consumption, consumer politics, luxury and waste, nationalism and empire, the body, well-being, youth cultures, and fashion. The Handbook also showcases the different ways in which recent historians have approached the subject, from cultural and economic history to political history and technology studies, including areas where multidisciplinary approaches have been especially fruitful.

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