Brand New China

  • Filename: brand-new-china.
  • ISBN: 9780674047082
  • Release Date: 2010-04-10
  • Number of pages: 432
  • Author: Jing Wang
  • Publisher: Harvard University Press

'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.

Market Entry in China

  • Filename: market-entry-in-china.
  • ISBN: 9783319291390
  • Release Date: 2016-05-14
  • Number of pages: 231
  • Author: Christiane Prange
  • Publisher: Springer

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Elite China

  • Filename: elite-china.
  • ISBN: 9781118179215
  • Release Date: 2011-12-27
  • Number of pages: 600
  • Author: Pierre Xiao Lu
  • Publisher: John Wiley & Sons

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Faked in China

  • Filename: faked-in-china.
  • ISBN: 9780253018526
  • Release Date: 2015-11-15
  • Number of pages: 304
  • Author: Fan Yang
  • Publisher: Indiana University Press

Faked in China is a critical account of the cultural challenge faced by China following its accession to the World Trade Organization in 2001. It traces the interactions between nation branding and counterfeit culture, two manifestations of the globalizing Intellectual Property Rights (IPR) regime that give rise to competing visions for the nation. Nation branding is a state-sanctioned policy, captured by the slogan "From Made in China to Created in China," which aims to transform China from a manufacturer of foreign goods into a nation that creates its own IPR-eligible brands. Counterfeit culture is the transnational making, selling, and buying of unauthorized products. This cultural dilemma of the postsocialist state demonstrates the unequal relations of power that persist in contemporary globalization.

What Chinese Want

  • Filename: what-chinese-want.
  • ISBN: 9780230340305
  • Release Date: 2012-05-22
  • Number of pages: 258
  • Author: Tom Doctoroff
  • Publisher: Macmillan

A sweeping examination of contemporary Chinese consumer behavior explains the complex differences between Chinese and Western culture while revealing how marketers and businesses can take advantage of current opportunities.


  • Filename: v-i.
  • ISBN: 0691010455
  • Release Date: 1999
  • Number of pages: 283
  • Author: 周質平
  • Publisher: Princeton University Press

China has experienced rapid changes in the past two decades. A New China, written from the perspective of a foreign student who has just arrived in China, has been designed to provide up-to-date material on the changing face of China. The text compares contemporary China with its pre-reform era and emphasizes improvements in Chinese society. As in previous textbooks, A New China aims to provide a solid foundation in grammar and pronunciation rather than teach vocabulary geared toward specific usage. As a new feature, the textbook includes vocabulary words on the same page as the lesson text, making comprehension of new reading passages easier for students. A New China is appropriate for intermediate-level students and includes both traditional and simplified characters.


  • Filename: china.
  • ISBN: 0674018281
  • Release Date: 2006
  • Number of pages: 560
  • Author: John King Fairbank
  • Publisher: Harvard University Press

John King Fairbank was the West's doyen on China, and this book is the full and final expression of his lifelong engagement with this vast ancient civilization. The distinguished historian Merle Goldman brings the book up to date and provides an epilogue discussing the changes in contemporary China that will shape the nation in the years to come.

Luxury China

  • Filename: luxury-china.
  • ISBN: 9781118181546
  • Release Date: 2011-09-02
  • Number of pages: 300
  • Author: Michel Chevalier
  • Publisher: John Wiley & Sons

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.

Brand Warriors China

  • Filename: brand-warriors-china.
  • ISBN: 1861976992
  • Release Date: 2003
  • Number of pages: 233
  • Author: Fiona Gilmore
  • Publisher: Profile Books(GB)

A unique examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance. China is widely viewed as being one of the world's fastest growing markets. In pursuing this rapid economic expansion, Chinese companies have now begun to recognise the importance of brands, and their development. Brand capital is one of the key drivers of growth and wealth in the First World. Creating and managing brands in China has become a crucial component to success in the China market. In this book, leading brands experts Fiona Gilmore and Serge Dumont analyse the development of brands and branding in China. They provide detailed case studies of over a dozen leading Chinese brands - including, Legend, China Mobile, CITIC, Asia Info, Yanjing Beer - and their brand strategies. The book contains unique business insights into modern China and the brand lessons for any company seeking to operate in the China market.

Inside the New China

  • Filename: inside-the-new-china.
  • ISBN: 9781412843713
  • Release Date:
  • Number of pages: 264
  • Author: Gene Ayres
  • Publisher: Transaction Publishers

China is no longer a Third World country. It is now the world's fastest growing economy. Even after the 2008 Olympics, this fact may come as a shock to many Americans, who continue to think that the Chinese still march around in brown uniforms with red stars on their caps arresting dissidents for wearing capitalist Levis. China has at last count, more than half a billion cell phone users. Indeed, the Chinese are not only the world's leading users of mobile phones, but also the leading suppliers. No Chinese student goes without one and even a donkey cart driver chatting away on a mobile is not an uncommon sight. China's educated New Generation is possibly the most highly motivated force since the post-World War II generation in America. The young people of China are the next wave of a flourishing Chinese middle class now estimated as 13.5 % of the population, and expected to be 600 million strong by 2015, according toBusiness Week. These young people want to drive cars like ours, live in houses like ours, own condos near the beach, wear designer clothes, and carry cell phones, iPods, camcorders, digital cameras, and MP3 players, just like Americans. Tens of millions already do. During a thirty-month stay in China around 2008, Ayres was presented to soldiers straight out of boot camp, toasted by military generals and governors, invited to parties with local leaders as a ""foreign expert and dignitary,"" and begged to counsel dissidents and the lovelorn. He rode buses jammed with peasants hoping that they would actually be paid at the end of the month. He dickered with farmers in open markets and street vendors desperate to make ends meet. He dealt with smooth, savvy merchants in upscale department stores; and debated policy with Communist Party bosses. This revised paperback edition of the author's earlier work, A Billion to One, is a vivid, intimate account of China as it is today.

Barbarian Lost

  • Filename: barbarian-lost.
  • ISBN: 1443441406
  • Release Date: 2016-09-13
  • Number of pages: 304
  • Author: Alexandre Trudeau
  • Publisher: HarperCollins Publishers

To this day, China remains an enigma. Ancient, complex and fast moving, it defies easy understanding. Ever since he was a boy, Alexandre Trudeau has been fascinated by this great county. Recounting his experiences in the China of recent years, Trudeau visits artists and migrant workers, townspeople and rural farmers. Often accompanied by a young Chinese journalist, Vivien, he explores realities caught in time between the China of our memories and the thrust of progress. The China he seeks out lurks in hints and shadows. It flickers dimly amidst all the glare and noise. The people he encounters along the way give up but small secrets yet each revelation comes as a surprise that jolts us from our preconceived ideas and forces us to challenge our most secure notions. Barbarian Lost, Trudeau’s first book, is an insightful and witty account of the dynamic changes going on right now in China, as well as a look back into the deeper history of this highly codified society. On the ground with the women and men who make China tick, Trudeau shines new light on the country as only a traveller with his storytelling abilities could.

Brand New

  • Filename: brand-new.
  • ISBN: 1578512212
  • Release Date: 2001
  • Number of pages: 469
  • Author: Nancy Fowler Koehn
  • Publisher: Harvard Business Press

Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants. InBrand New, Koehn introduces us to six extraordinary leaders of brand creation who lived and worked during periods of widespread change: Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Estée Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution. Through compelling and engaging profiles of these entrepreneurial visionaries, she reveals a provocative relationship between economic turbulence, household priorities, and company strategy that holds important lessons for today's brand builders. According to Koehn, these forward-thinking individuals understood the profound effects that socioeconomic change has on what customerswant, have,andcan affordas much as on what companies make-and were masters at exploiting the enormous business opportunities these demand-side shifts created. Indeed, the brands and companies created by these individuals have become such a part of everyday life that we've made them part of common speech: we pass the Heinz; eat off Wedgwood; order a Starbucks. Koehn draws from their diaries, correspondence, and official business records to demonstrate that these entrepreneurs were more than savvy marketers; they were institution builders. She shows how each used brand not as a logo, but as a vital strategic tool for creating best-of-class companies-and for building powerful organizational capabilities that supported their connections with customers and helped make new markets for their offerings. Distilling critical lessons for businesses operating in both the traditional and on-line worlds,Brand Newwill convince every entrepreneur of the remarkable power of brands to transform start-ups, gain competitive advantage, and change lives.

Wish Lanterns

  • Filename: wish-lanterns.
  • ISBN: 9781447237983
  • Release Date: 2016-06-02
  • Number of pages:
  • Author: Alec Ash
  • Publisher: Pan Macmillan

As read on BBC Radio 4 Book of the Week. This is the generation that will change China. The youth, over 320 million of them in their teens and twenties, more than the population of the USA. Born after Mao, with no memory of Tiananmen, they are destined to transform both their nation and the world. These millennials, offspring of the one-child policy, face fierce competition to succeed. Pressure starts young, and their road isn't easy. Their stories are also like those of young people all over the world: moving out of home, starting a career, falling in love. Wish Lanterns follows the lives of six young Chinese. Dahai is a military child and netizen; 'Fred' is a daughter of the Party. Lucifer is an aspiring superstar; Snail a country migrant addicted to online games. Xiaoxiao is a hipster from the freezing north; Mia a rebel from Xinjiang in the far west. Alec Ash, a writer in Beijing of the same generation, has given us a vivid, gripping account of young China as it comes of age. Through individual stories, Wish Lanterns shows with empathy and insight the challenges and dreams that will define China's future global impact.

China Rich Girlfriend

  • Filename: china-rich-girlfriend.
  • ISBN: 9781925267570
  • Release Date: 2015-06-24
  • Number of pages: 400
  • Author: Kevin Kwan
  • Publisher: Allen & Unwin

Kevin Kwan, bestselling author of Crazy Rich Asians, is back with a wickedly funny new novel of social climbing, secret emails, art-world scandal, lovesick billionaires, and the outrageous story of what happens when Rachel Chu, engaged to marry Asia's most eligible bachelor, discovers her birth father. On the eve of her wedding to Nicholas Young, heir to one of the greatest fortunes in Asia, Rachel should be over the moon. She has a flawless Asscher-cut diamond from JAR, a wedding dress she loves more than anything found in the salons of Paris and a fiance willing to sacrifice his entire inheritance in order to marry her. But Rachel still mourns the fact that her birth father, a man she never knew, won't be able to walk her down the aisle. Until: a shocking revelation draws Rachel into a world of Shanghai splendour beyond anything she has ever imagined. Here we meet Carlton, a Ferrari-crashing bad boy known for Prince Harry-like antics; Colette, a celebrity girlfriend chased by fevered paparazzi; and the man Rachel has spent her entire life waiting to meet: her father. Meanwhile, Singapore's It Girl, Astrid Leong, is shocked to discover that there is a downside to having a newly minted tech billionaire husband. A romp through Asia's most exclusive clubs, auction houses and estates, China Rich Girlfriend brings us into the elite circles of Mainland China, introducing a captivating cast of characters and offering an inside glimpse at what it's like to be gloriously, crazily, China-rich.

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