Advertising and Reality

  • Filename: advertising-and-reality.
  • ISBN: 9781441115034
  • Release Date: 2012-11-02
  • Number of pages: 272
  • Author: Amir Hetsroni
  • Publisher: Bloomsbury Publishing USA

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Reality in Advertising

  • Filename: reality-in-advertising.
  • ISBN: 9780982694152
  • Release Date: 1961-05-06
  • Number of pages:
  • Author: Rosser Reeves
  • Publisher: BookBaby

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." (For typical comments see back of jacket.) Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world's leading business schools.

The Dynamics of Advertising

  • Filename: the-dynamics-of-advertising.
  • ISBN: 9058230848
  • Release Date: 2000
  • Number of pages: 285
  • Author: Barry Richards
  • Publisher: Psychology Press

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Visual Persuasion

  • Filename: visual-persuasion.
  • ISBN: 0803972466
  • Release Date: 1997-01
  • Number of pages: 297
  • Author: Paul Messaris
  • Publisher: SAGE

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.

Visual literacy

  • Filename: visual-literacy.
  • ISBN: UOM:39015026846546
  • Release Date: 1994-01-26
  • Number of pages: 208
  • Author: Paul Messaris
  • Publisher: Westview Pr

How do pictures—both moving and still—create for us an almost palpable world of objects and events? With this question in mind, Paul Messaris analyzes the process by which people interpret and respond to visual media (movies, TV, photographs, drawings, and the arts) and discusses the social and political agendas that may underlie the use of visual manipulation.

Advertising and the Mind of the Consumer

  • Filename: advertising-and-the-mind-of-the-consumer.
  • ISBN: 9781741767056
  • Release Date: 2008
  • Number of pages: 378
  • Author: Max Sutherland
  • Publisher: Allen & Unwin

Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition.

Art and Advertising

  • Filename: art-and-advertising.
  • ISBN: 1850435863
  • Release Date: 2005-07-22
  • Number of pages: 198
  • Author: Joan Gibbons
  • Publisher: I.B.Tauris

Over the past twenty-five years the relationship between art and advertising has become increasingly varied and complex, with artists appropriating the billboards and neon displays of the ad world, and advertising strategies borrowing both the tactics and imagery of contemporary art. This wide-ranging book charts key points of contact, overlap and exchange between the two fields. Joan Gibbons looks at the work of a number of artists from Barbara Kruger, Les Levine and Victor Burgin though to Sylvie Fleurie and Swetlana Heger and at cutting edge advertising campaigns including Benson's Silk Cut, Benetton's Shock of Reality and US agency Wieden and Kennedy's work for Nike. She discusses too the various collaborations and crossovers between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art and advertising are more mutually enriching than ever.

Reality by Design Advertising Image Music and Sound Design in the Production of Culture

  • Filename: reality-by-design-advertising-image-music-and-sound-design-in-the-production-of-culture.
  • ISBN: 1109086458
  • Release Date: 2009
  • Number of pages: 375
  • Author:
  • Publisher: ProQuest

In their attempts to create effective ads, ad producers circumscribe identities of people based on demographics, behavior metrics, or a host of other measures intended to define what the industry calls "target audiences." With the belief that target audience members share wants, needs and values, ad producers build constellations of audiovisual signifiers that they believe will resonate with target audience members. These signifiers borrow from cultural narratives and myths to tell stories about brands and products, and communicate how people's lived experiences might be transformed through consumption practices.

Advertising and Popular Culture

  • Filename: advertising-and-popular-culture.
  • ISBN: 0879725281
  • Release Date: 1992
  • Number of pages: 162
  • Author: Sammy Richard Danna
  • Publisher: Popular Press

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.

Advertising 2 0

  • Filename: advertising-2-0.
  • ISBN: 9780313352966
  • Release Date: 2008
  • Number of pages: 202
  • Author: Tracy L. Tuten
  • Publisher: Greenwood Publishing Group

Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.

Entertaining Crime

  • Filename: entertaining-crime.
  • ISBN: 0202365875
  • Release Date:
  • Number of pages: 218
  • Author: Mark Fishman
  • Publisher: Transaction Publishers

In eleven original studies by social scientists, this is the first volume to focus on television reality crime programming as a genre. Contributors address such questions as: why do these programs exist; what larger cultural meaning do they have; what effect do they have on audiences; and what do they indicate about crime and justice in the late twentieth century? Adaptable at both undergraduate and graduate levels, Entertaining Crime will contribute to discussions of crime and the media, as well as crime in relation to other issues, such as gender, race/ethnicity, and fear of crime.

Advertising as Communication

  • Filename: advertising-as-communication.
  • ISBN: 9781134972340
  • Release Date: 2008-03-07
  • Number of pages: 256
  • Author: Gillian Dyer
  • Publisher: Routledge

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

Reality Bites Back

  • Filename: reality-bites-back.
  • ISBN: 9781580053754
  • Release Date: 2010-10-19
  • Number of pages: 392
  • Author: Jennifer Pozner
  • Publisher: Seal Press

Takes a look at how our favorite shows reinforce stereotypes and force-feed us messages about who we're supposed to be and what we're supposed to want. Pozner exposes the commercial and political agendas behind the genre, revealing how the shows negatively impact women, people of color, and future generations.

Advertising and Society

  • Filename: advertising-and-society.
  • ISBN: 9781118587621
  • Release Date: 2013-06-26
  • Number of pages: 312
  • Author: Carol J. Pardun
  • Publisher: John Wiley & Sons

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

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