Advertising and Reality

  • Filename: advertising-and-reality.
  • ISBN: 9781441115034
  • Release Date: 2012-11-02
  • Number of pages: 272
  • Author: Amir Hetsroni
  • Publisher: Bloomsbury Publishing USA

Advertising and Reality: A Global Study of Representation� and Content� offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Reality in Advertising

  • Filename: reality-in-advertising.
  • ISBN: 9780982694152
  • Release Date: 1961-05-06
  • Number of pages:
  • Author: Rosser Reeves
  • Publisher: BookBaby

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." (For typical comments see back of jacket.) Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world's leading business schools.

Visual Persuasion

  • Filename: visual-persuasion.
  • ISBN: 0803972466
  • Release Date: 1997-01
  • Number of pages: 297
  • Author: Paul Messaris
  • Publisher: SAGE

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.

Reality in Advertising

  • Filename: reality-in-advertising.
  • ISBN: MINN:31951001161200D
  • Release Date: 1961
  • Number of pages: 153
  • Author: Rosser Reeves
  • Publisher:

Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising.

Visual literacy

  • Filename: visual-literacy.
  • ISBN: UOM:39015026846546
  • Release Date: 1994-01-26
  • Number of pages: 208
  • Author: Paul Messaris
  • Publisher: Westview Pr

How do pictures—both moving and still—create for us an almost palpable world of objects and events? With this question in mind, Paul Messaris analyzes the process by which people interpret and respond to visual media (movies, TV, photographs, drawings, and the arts) and discusses the social and political agendas that may underlie the use of visual manipulation.

Sex Differences

  • Filename: sex-differences.
  • ISBN: 9780805859591
  • Release Date: 2008
  • Number of pages: 972
  • Author: Lee Ellis
  • Publisher: Taylor & Francis

This volume is the first to aim at summarizing all of the scientific literature published so far regarding male-female differences and similarities, not only in behavior, but also in basic biology, physiology, health, perceptions, emotions, and attitudes. Results from over 18,000 studies have been condensed into more than 1,900 tables, with each table pertaining to a specific possible sex difference. Even research pertaining to how men and women are perceived (stereotyped) as being different is covered. Throughout this book's eleven years in preparation, no exclusions were made in terms of subject areas, cultures, time periods, or even species. The book is accompanied by a CD containing all 18,000+ references cited in the book. Sex Differences is a monumental resource for any researcher, student, or professional who requires an assessment of the weight of evidence that currently exists regarding any sex difference of interest. It is also suitable as a text in graduate courses pertaining to gender or human sexuality.

The Dynamics of Advertising

  • Filename: the-dynamics-of-advertising.
  • ISBN: 9058230848
  • Release Date: 2000
  • Number of pages: 285
  • Author: Barry Richards
  • Publisher: Psychology Press

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Reality Bites Back

  • Filename: reality-bites-back.
  • ISBN: 9781580053754
  • Release Date: 2010-10-19
  • Number of pages: 392
  • Author: Jennifer Pozner
  • Publisher: Seal Press

Takes a look at how our favorite shows reinforce stereotypes and force-feed us messages about who we're supposed to be and what we're supposed to want. Pozner exposes the commercial and political agendas behind the genre, revealing how the shows negatively impact women, people of color, and future generations.

Advertising 2 0

  • Filename: advertising-2-0.
  • ISBN: 9780313352966
  • Release Date: 2008
  • Number of pages: 202
  • Author: Tracy L. Tuten
  • Publisher: Greenwood Publishing Group

Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.

Reality TV

  • Filename: reality-tv.
  • ISBN: 0745652425
  • Release Date: 2015-04-27
  • Number of pages: 192
  • Author: June Deery
  • Publisher: Polity

Reality TV has changed television and changed reality, even if we are not among the millions who watch. Written for a broad audience, this accessible overview addresses questions such as: How real is reality TV? How do its programs represent gender, sex, class, and race? How does reality TV relate to politics, to consumer society, to surveillance? What kind of ethics are on display? Drawing on current media research and the author’s own analysis, this study encompasses the history and evolution of reality television, its production of reflexive selves and ordinary celebrity, its advertising and commercialization, and its spearheading of new relations between television and social media. To dismiss this programming as trivial is easy. Deery demonstrates that reality television merits serious attention and her incisive analysis will interest students in media studies, cultural studies, politics, sociology, and anyone who is simply curious about this global phenomenon.

The Rhetoric and Reality of Marketing

  • Filename: the-rhetoric-and-reality-of-marketing.
  • ISBN: 9780230554702
  • Release Date: 2003-04-14
  • Number of pages: 202
  • Author: P. Kitchen
  • Publisher: Springer

This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.

Reality by Design Advertising Image Music and Sound Design in the Production of Culture

  • Filename: reality-by-design-advertising-image-music-and-sound-design-in-the-production-of-culture.
  • ISBN: 1109086458
  • Release Date: 2009
  • Number of pages: 375
  • Author:
  • Publisher: ProQuest

In their attempts to create effective ads, ad producers circumscribe identities of people based on demographics, behavior metrics, or a host of other measures intended to define what the industry calls "target audiences." With the belief that target audience members share wants, needs and values, ad producers build constellations of audiovisual signifiers that they believe will resonate with target audience members. These signifiers borrow from cultural narratives and myths to tell stories about brands and products, and communicate how people's lived experiences might be transformed through consumption practices.

Advertising and the Mind of the Consumer

  • Filename: advertising-and-the-mind-of-the-consumer.
  • ISBN: 9781741767056
  • Release Date: 2008
  • Number of pages: 378
  • Author: Max Sutherland
  • Publisher: Allen & Unwin

Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition.

Art and Advertising

  • Filename: art-and-advertising.
  • ISBN: 1850435863
  • Release Date: 2005-07-22
  • Number of pages: 198
  • Author: Joan Gibbons
  • Publisher: I.B.Tauris

Over the past twenty-five years the relationship between art and advertising has become increasingly varied and complex, with artists appropriating the billboards and neon displays of the ad world, and advertising strategies borrowing both the tactics and imagery of contemporary art. This wide-ranging book charts key points of contact, overlap and exchange between the two fields. Joan Gibbons looks at the work of a number of artists from Barbara Kruger, Les Levine and Victor Burgin though to Sylvie Fleurie and Swetlana Heger and at cutting edge advertising campaigns including Benson's Silk Cut, Benetton's Shock of Reality and US agency Wieden and Kennedy's work for Nike. She discusses too the various collaborations and crossovers between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art and advertising are more mutually enriching than ever.

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